Consumers Are More Likely to Be Aware of Stimuli That

question 15

True/False

Consumers are more likely to be aware of stimuli that relate to their current needs. This is an example of perceptual vigilance.

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Definitions:

Cocktail Party Effect

The ability of individuals to focus on a single conversation in a noisy environment, ignoring other conversations.

Dichotic Listening Phenomenon

a cognitive experiment where two different auditory stimuli are presented to each ear simultaneously, used to study selective attention and the brain’s processing of information.

Dichotic Listening Task

A psychological test used to investigate selective attention and the processing of different information presented to each ear simultaneously.

Kahneman's Capacity Model

A cognitive theory proposed by Daniel Kahneman that outlines the limited capacity of the human brain to engage in multiple tasks, emphasizing the allocation of cognitive resources between competing demands.