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Satisficing
A decision-making strategy that aims for a satisfactory or adequate result, rather than the optimal solution, especially when faced with complex situations.
Ideal Choice
A decision-making process aiming to select the best possible option based on specific criteria or values.
Decision Making
The cognitive process of selecting a course of action from multiple alternatives, often involving judgment or reasoning.
Perceived Value
The worth or significance a consumer assigns to a product or service, often based on how well it satisfies their needs and preferences.
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