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Ethical Dilemma
A situation where a person must choose between two conflicting moral principles.
Loyalty Programs
Marketing strategies designed to encourage customers to continue to shop at or use the services of a business associated with each program.
Reciprocity
Reciprocity is a mutual exchange of privileges or interactions between two parties where each offers something in return.
Misrepresentation
The act of giving a false or misleading account of the nature of something, often to deceive or mislead.
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