When Conveying Bad News

question 17

Multiple Choice

When conveying bad news,

• A) place an apology at the very end of the letter.
• B) use phrasing such as "I regret" or "We're sorry."
• C) use "you" to place responsibility on the reader.
• D) never use passive voice.
• E) a and d.

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Definitions:

Affinity Program

A marketing strategy where a company partners with organizations to offer special benefits to members or customers, enhancing brand loyalty.

Alumni

Alumni are individuals who have completed their studies and graduated from a particular educational institution.

Cobranding

A marketing partnership between at least two different brands of goods or services.

Comarketing

A collaborative marketing strategy where two or more companies or brands work together on promotions or joint products to leverage each other's strengths and reach a wider audience.