When Preparing Technical Marketing Materials

question 12

Multiple Choice

When preparing technical marketing materials,

• A) avoid visuals and color.
• B) limit the use of the product's name.
• C) write about the product in very general terms.
• D) use formal language.
• E) consider including a FAQ list.

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Definitions:

Cortisol Production

The process of producing cortisol, a steroid hormone released in response to stress and low blood-glucose concentration.

Angry or Depressed

A state or condition marked by feelings of annoyance or displeasure, or a mood disorder causing persistent feelings of sadness and loss of interest.

Tend-and-Befriend Response

A behavior pattern where individuals provide care and protection under stressful situations, enhancing group safety and reducing vulnerability.

Fight-or-Flight Response

A physiological reaction to a perceived harmful event, attack, or threat to survival, preparing the body for rapid action.