In Its Advertising,an Automobile Company Emphasizes the Fuel Economy,safety Rating,and

question 34

Multiple Choice

In its advertising,an automobile company emphasizes the fuel economy,safety rating,and resale value of its car.The company is trying to appeal to which of the following consumer needs?

• A) Sentiment needs
• B) Biogenic needs
• C) Hedonic needs
• D) Utilitarian needs

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Definitions:

Condition Of Risk

A situation or an environment where there is a potential for loss or damage, and outcomes are uncertain.

Today's Managers

Modern-day professionals responsible for directing and overseeing the operations and strategies of organizations.

Dealing With Risk

Strategies and practices for identifying, assessing, and managing potential risks to minimize their impact on an organization.

Group-Aided Decision Making

The process where decision-making is carried out with the input and consensus of a group, rather than by an individual, to enhance the quality of decisions.