If a Consumer Were to Pursue Products and Services That

question 25

Multiple Choice

If a consumer were to pursue products and services that seemed to alleviate loneliness, such as playing team sports, going to a bar, and/or shopping in busy malls, the consumer would be expressing a need for ________.

• A) achievement
• B) affiliation
• C) power
• D) uniqueness

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Definitions:

Lobotomy

A surgical procedure used historically to treat mental illness, involving severing connections in the brain's prefrontal cortex, now widely discredited.

Pharmacotherapy

The treatment of diseases through the administration of drugs.

Cingulotomy

A neurosurgical procedure that targets the cingulate gyrus to treat certain psychiatric disorders, such as OCD and major depression, by severing connections in the brain.

Troublesome

Causing difficulty or annoyance; often used to describe situations, behaviors, or phenomena that are problematic.