Consumer Researchers Have Adapted Some of Sigmund Freud's Ideas

question 54

Multiple Choice

Consumer researchers have adapted some of Sigmund Freud's ideas. In particular, his work highlights the potential importance of ________ that influence(s) our purchases.

• A) rational thinking
• B) unconscious motives
• C) conscious motives
• D) deviant behaviors

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Definitions:

Proof

In scientific research, proof refers to evidence or argument establishing a fact or the truth of a statement.

Screening for Abuse

the process of identifying individuals at risk of or currently experiencing physical, emotional, sexual, or other types of abuse.

Physical Abuse

Harm or injury inflicted on a person's body by another person, often resulting in trauma or physical pain.

Emotional Abuse

A form of abuse characterized by a person subjecting or exposing another to behavior that may result in psychological trauma, including anxiety, chronic depression, or post-traumatic stress disorder.