Examlex
Brand personality is a set of traits people attribute to a product as if it was a person.
Anticipatory Repudiation
An assertion or action by a party indicating that he or she will not perform an obligation that he or she is contractually obligated to perform at a future time.
Material Breach
A significant violation of a contract that substantially undermines the agreement, giving the aggrieved party the right to seek legal remedies.
Non-breaching Party
The party in a contractual agreement that has not failed to fulfill any terms of the contract, as opposed to the party that has broken the agreement.
Breach Of Contract
The failure to fulfill the terms of a contract by one or more parties involved in the contract.
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