Examlex
It is possible to use psychographics to identify distinct segments even for mundane products such as soap.
Choice Reaction Time
The measurement of time elapsed between the presentation of a stimulus and the initiation of a response, where multiple stimuli and possible responses exist.
Inspection Time
The minimal amount of time an individual requires to discriminate between two stimuli, often used as a measure of processing speed or cognitive efficiency.
Detection Time
The period during which a substance or effect can be identified or observed, often used in the context of drug testing.
Simple Reaction Time
The time it takes for an individual to respond to a single stimulus, such as pressing a button upon seeing a light.
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