Which of the Following General Attitude Functions Is Most Closely

question 82

Multiple Choice

Which of the following general attitude functions is most closely related to the basic principles of reward and punishment?

• A) Utilitarian function
• B) Value-expressive function
• C) Ego-defensive function
• D) Knowledge function

---

Definitions:

Qualitative Research

An exploratory research methodology focused on understanding concepts, thoughts, or experiences rather than gathering quantifiable data.

Marketing Problem

A challenge or obstacle that affects the potential success of marketing efforts, requiring analysis and strategic action to resolve.

Nonprobability Sampling

A type of sampling that does not attempt to ensure that every member of the target population has a chance of being selected.

Quota Sampling

A type of sampling in which a certain number of participants are picked based on selection criteria such as demographics.