According to the Elaboration Likelihood Model,marketers of a Low-Involvement Product

question 80

True/False

According to the elaboration likelihood model,marketers of a low-involvement product must first change attitudes before customers are likely to purchase their product.

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Definitions:

Similarity

The state of being similar or alike, often leading to psychological connections or associations.

Proximity

The state, quality, or fact of being close or near; physical closeness.

Gestalt Principle

A theory in psychology suggesting that people tend to organize visual elements into groups or unified wholes when certain principles are applied.

Proximity

The physical closeness or distance between objects or people, which can influence various psychological processes including attraction and the formation of relationships.