The First Stage in the Consumer Decision-Making Process Is ________

question 61

Multiple Choice

The first stage in the consumer decision-making process is ________.

• A) information search
• B) evaluation of alternatives
• C) problem recognition
• D) product choice

---

Definitions:

Ingroup Bias

The tendency to favor our own group.

Prejudice

An unjustifiable (and usually negative) attitude toward a group and its members. Prejudice generally involves stereotyped beliefs, negative feelings, and a predisposition to discriminatory action.

Social Facilitation

The tendency for people to perform differently when in the presence of others versus when alone, typically showing improvement on simple tasks.

Running Quickly

The act of moving swiftly on foot, typically at a pace faster than walking.