A Consumer Who Buys the Same Brand Over and Over

question 42

Multiple Choice

A consumer who buys the same brand over and over again exhibits ________.

• A) staple purchasing
• B) rational purchase
• C) customization
• D) brand loyalty

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Definitions:

Direct Labor Hours

The total number of hours worked by employees directly involved in the production process of a company's goods or services.

Activity-Based Costing

A costing methodology that assigns costs to products or services based on the resources they consume, focusing on activities as the fundamental cost drivers.

Activity Rates

Rates used in activity-based costing to allocate overhead costs to products or services based on their consumption of activities.

Activity Cost Pools

Accumulation of overhead costs intended to be allocated to various activities based on their cost drivers.