Chen Lo Uses a Decision Rule That Says "Only Buy

question 27

Multiple Choice

Chen Lo uses a decision rule that says "Only buy well-known brand names" when selecting a set of golf clubs. He does not look at price, the store, or even discounts when purchasing clubs. Chen Lo's purchasing pattern is an example of a consumer using a ________.

• A) habit decision rule
• B) compensatory rule
• C) noncompensatory rule
• D) conjunctive rule

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