What Is a Major Distinction Between Customers Who Purchase a Product

question 60

Multiple Choice

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?

• A) The cost of the product
• B) The social risk of the product
• C) Whether the purchase is made after a compensatory or noncompensatory decision process
• D) Whether the customers hold a very positive or weak attitude toward the product

---

Definitions:

Exposure And Response Prevention

Type of therapy in which individuals with anxiety symptoms are exposed repeatedly to the focus of their anxiety but prevented from avoiding it or engaging in compulsive responses to the anxiety.

Compulsive Behavior

Actions performed persistently and repetitively without necessarily leading to an actual reward or pleasure, often associated with psychological disorders such as OCD.

Extinguishes Anxiety

A process or method that effectively reduces or eliminates feelings of anxiety.

Obsession

Persistent, intrusive, and unwanted thoughts or urges that cause distress or anxiety, often seen in obsessive-compulsive disorder.