A Positioning Strategy Relies on the Marketer's Ability to Convince

question 44

True/False

A positioning strategy relies on the marketer's ability to convince the consumer to consider its product within a given category.

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Definitions:

Ingrained Habit

A deeply embedded pattern of behavior that is regularly performed and difficult to change.

Semistarvation Diet

A diet with significantly reduced calorie intake leading to malnutrition and health issues over time.

Preoccupied

Engrossed in thought or consumed with something specific, often ignoring or oblivious to one’s surroundings.

Apthetic

Exhibiting a lack of interest, enthusiasm, or concern; indifferent.