A Consumer Can Recognize Problems as Either an Opportunity or a Need

question 8

Multiple Choice

A consumer can recognize problems as either an opportunity or a need. How should promotions differ between those emphasizing opportunities and those emphasizing needs?

• A) Promotions emphasizing needs should attempt to increase a consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.
• B) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
• C) Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
• D) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.

---

Definitions:

Accounts Receivable

sums of money owed to a company by customers for goods or services delivered or used but not yet paid for.

Inventory

The total amount of goods and materials held by a business for the purpose of resale, production, or repair.

Total Equity Value

The total value of all shareholder equity in a company, calculated as the market value of total assets minus total liabilities.

Return on Equity

A measure of financial performance calculated by dividing net income by shareholder equity, indicating how efficiently a company uses investments to generate earnings.