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What Is Social Identity Threat, Why Does It Arise, and What

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What is social identity threat, why does it arise, and what are the consequences?


Definitions:

Franchise Offering

A business arrangement where one party (the franchisor) grants another (the franchisee) the right to operate a business under its brand.

Demographic Profile

A statistical representation of the characteristics of a population, including age, sex, income, education, and occupation.

License Agreement

A legal contract granting permission to use intellectual property or technology, subject to specific conditions.

Specifically Branded Product

A specifically branded product is a particular item that is marketed and sold under a unique brand name, distinguishing it from competitors and generic alternatives.

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