__________ Theory Posits That Relationship Satisfaction Is Determined by People's

question 137

Multiple Choice

__________ theory posits that relationship satisfaction is determined by people's perceptions of costs and rewards, their beliefs about what kind of relationship they deserve, and their estimated chances of a better alternative relationship.

• A) Comparison
• B) Equity
• C) Balance
• D) Social exchange

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Definitions:

Kleenex Tissues

A brand of facial tissues widely recognized for its softness and reliability, often used as a generic term for facial tissues.

Brand Loyal

The extent to which a consumer consistently purchases the same brand over time instead of switching to competitors.

Customers

People or companies that buy products or services from a business.

Procter & Gamble

An American multinational consumer goods corporation, specializing in a wide range of personal health/consumer health, and hygiene products.