You Have Been Hired by a Company to Come Up

question 175

Multiple Choice

You have been hired by a company to come up with an advertising campaign to sell more shoes. Based on the mere exposure effect, you propose __________.

• A) flooding the market with pictures of the shoes
• B) giving away samples for a few people to try
• C) running a campaign that advertises the comfort of the shoes
• D) running a campaign that is focused on the cheap price of the shoes

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Definitions:

Cystic Fibrosis

A fatal genetic disorder in which mucus obstructs the lungs and pancreas.

Recessive Gene

A gene that produces its characteristic phenotype only when its allele is identical or when the dominant allele is not present.

Chromosomal Pairs

The 23 pairs of linear DNA structures found in the nucleus of most living cells, carrying genetic information in the form of genes.

Down Syndrome

A chromosomal abnormality characterized by intellectual disability and caused by an extra chromosome in the 21st pair.