Recall That Perrett Et Al

question 105

Multiple Choice

Recall that Perrett et al. (1994) created two kinds of composite faces, an "average attractive" composite and a "highly attractive" composite, using photographs of Caucasian and Japanese men and women. They then asked participants in Great Britain and Japan to rate these faces. Which of the following was NOT a finding of their study?

• A) The highly attractive composites were rated as significantly more attractive than the average attractive composites.
• B) Japanese and British participants differed in their assessments, with people preferring faces from their own ethnicity.
• C) The highly attractive faces were more extreme in the features that are generally considered attractive (e.g., if high cheekbones in general are attractive, then highly attractive faces have higher cheekbones).
• D) The features that were considered attractive were similar to the features found to be attractive by other researchers.

---

Definitions:

Opinion Approach

A sales technique that involves starting a conversation by asking for the customer’s opinion, aiming to engage and understand their perspective.

Product Opportunities

Potential areas for new product development or enhancement of existing products based on market demand, trends, and consumer feedback.

Problem Questions

Questions posed by a seller to uncover a buyer's issues or challenges that the seller's product or service can resolve.

Multiple-Question Approach

A sales technique where various types of questions are used throughout the selling process to gather information, assess needs, and facilitate decision-making.