When Researchers Performed an FMRI on Participants Looking at Pictures

question 59

Multiple Choice

When researchers performed an fMRI on participants looking at pictures of someone they were in love with, they found that the ventral tegmental area (VTA) and caudate nucleus were activated, and that they were more strongly activated the more intensely participants indicated that they loved the person in the photo. These particular areas of the brain are associated with the __________.

• A) release of serotonin
• B) release of dopamine
• C) experience of physical arousal
• D) onset of puberty

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Definitions:

New-Task Buying

The process of making a purchase decision for a product or service that a buyer has no previous experience with.

Formula Presentation

A structured and often script-based method of presenting information, where specific points are made in a predetermined order to achieve clarity and impact.

Memorized Sales Presentation

A pre-scripted pitch that is learned and delivered verbatim by a salesperson, aiming for consistency in conveying the product's or service's benefits.

Non-Technical

Lacking specialized knowledge or expertise in a scientific or technical field, often referring to skills or tasks that do not require such background.