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Even though Gerald isn't religious, when he attends church on Christmas with his family, he donates money when ushers pass around a collection basket because everyone else puts something in. It is likely that Gerald is __________.
Co-branding Costs
Expenses associated with a partnership between two or more brands to create a product or service that leverages the strength of both brands.
Private-label Brands
Products manufactured by one company for sale under another company's brand, commonly found in groceries and chain stores, offering a competitive alternative to national brands.
Retailers
Businesses that sell goods and services directly to consumers through various channels, including physical stores, online platforms, and catalogues, acting as intermediaries between manufacturers and end-users.
Line Extension
The introduction of additional items in a product line under the same brand name, often new flavors, forms, colors, added ingredients, or package sizes.
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