Based on the Field Study by Shultz and His Colleagues

question 24

Multiple Choice

Based on the field study by Shultz and his colleagues (2007) in which several households in a neighborhood received weekly feedback about their level of energy consumption relative to their neighbors, if you wanted to encourage people to use less electricity, what would you do?

• A) Tell them the average level of energy consumption
• B) Teach them ways to conserve energy
• C) Give them smiley or sad faces depending on how well they conserved energy
• D) Reduce their bill for efforts at efficiency