In a Recent Study About How to Promote Energy Conservation

question 107

Multiple Choice

In a recent study about how to promote energy conservation, Nolan and colleagues (2008) found that simply telling people that their neighbors conserve energy was a more effective means of reducing energy consumption than telling them other reasons why they should conserve. Why did this message work the best?

• A) Participants experienced cognitive dissonance.
• B) Participants engaged in counterfactual thinking.
• C) Participants were affected by informational social influence.
• D) Participants were persuaded by fear appeals.

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Definitions:

Fossil Record

The collection of all known fossils and their placement in order, which provides evidence about the history of life on Earth.

Bipedal

Bipedalism refers to the ability of an organism to walk on two legs, a key feature that distinguishes humans and their ancestors from most other primates.

Homo Neanderthalensis

An extinct species of human that lived alongside early homo sapiens, characterized by robust build and distinct skull features.

Fossil Record

The total number of fossils that have been discovered, as well as the information derived from them, providing evidence about the history of life on Earth.