You Have Been Hired to Help Design a Campaign to Get

question 130

Multiple Choice

You have been hired to help design a campaign to get people to conserve energy. Based on the research by Nolan and colleagues (2008) , what is the most effective way to convince people to conserve?

• A) Emphasize the money they would save
• B) Explain the benefits to society
• C) Explain that they are protecting the environment
• D) Tell them that their neighbors are doing it

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Definitions:

Hemorrhage

is the escape of blood from a ruptured blood vessel, leading to bleeding internally or externally.

Hypothalamus

An area of the brain situated beneath the thalamus that regulates the autonomic nervous system and the function of the pituitary gland, overseeing body temperature, thirst, hunger, and various other systems that maintain internal balance.

Vitamin D

A fat-soluble vitamin that is essential for maintaining healthy bones and teeth, and supporting the immune system.

Keratinocyte Cells

Specialized skin cells that produce keratin, a key protein in the skin, hair, and nails.