Steph Reads an Anti-Drinking Ad in the Student Newspaper That

question 202

Multiple Choice

Steph reads an anti-drinking ad in the student newspaper that states, "Students at this school, on average, only drink three drinks per week." She typically drinks no alcoholic beverages per week, but after seeing the ad she starts consuming more because she is "below average." Steph is exhibiting the __________.

• A) reactance principle
• B) boomerang effect
• C) idea of reverse psychology
• D) exceptions as to when normative social influence works

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Definitions:

Specialization

Focusing on a narrow area of expertise or activity, allowing a business or individual to become a known expert in that area.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.

Law Of Experience

Suggests that with increased experience or production, companies can reduce costs and improve efficiency, often referred to as the learning curve.

Unit Costs

The expenditure a business faces for the production, storage, and selling of an individual unit of a given product or service.