In a Field Study by Shultz and His Colleagues (2007)

question 5

Multiple Choice

In a field study by Shultz and his colleagues (2007) , several households in a neighborhood received weekly feedback about their level of energy consumption relative to their neighbors. Some households received only descriptive norm feedback, and some received descriptive and injunctive norm feedback. Which method of feedback was most effective in producing energy conservation?

• A) They were both very effective.
• B) Descriptive norms
• C) Descriptive and injunctive
• D) They were both very ineffective.

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Definitions:

Ambivalence

The simultaneous presence of conflicting emotions, attitudes, or thoughts towards a person, object, or situation.

Protest

An expression or declaration of objection, disapproval, or dissent, often in a public context.

Despair

A profound feeling of hopelessness, dejection, and loss of interest or pleasure in activities, often impeding normal functioning.

Sensory Restriction

a condition in which one or more senses are deliberately reduced or removed for a period of time, impacting perception and potentially leading to various cognitive and psychological effects.