A Social Influence Strategy in Which First Asking People for a Large

question 48

Multiple Choice

A social influence strategy in which first asking people for a large request will make them more likely to agree to a second, smaller request is called __________.

• A) the door-in-the-face technique
• B) the foot-in-the-door technique
• C) minority influence
• D) idiosyncrasy credits

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Definitions:

Independent Retailers

Small, privately-owned retail businesses that are not part of a larger retail chain or franchise.

Retail Establishments

Stores and businesses that sell goods directly to consumers.

Product Mix

Consists of all product lines offered by an organization.

Service Level

A measure of the quality and efficiency of customer service, often defined by speed, accuracy, and satisfaction metrics.