Who Is More Likely to Use the Central Route to Persuasion

question 75

Multiple Choice

Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?

• A) Tammy, who is doing her homework as she watches Anderson Cooper: 360
• B) James, who is undergoing extensive treatment after his auto accident
• C) Rachel, who has never had any health problems
• D) Raul, who has little interest in public policy issues