Researchers Systematically Varied the Quality of Persuasive Communications That Advocated

question 181

Multiple Choice

Researchers systematically varied the quality of persuasive communications that advocated comprehensive exams for college students, and also varied the prestige of the communicator. These researchers found that when some students believed that their university was considering such examination, those students used the __________ route to persuasion, and were influenced by the __________.

• A) central; quality of the persuasive arguments
• B) central; prestige of the communicator
• C) peripheral; quality of the persuasive arguments
• D) peripheral; prestige of the communicator

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Definitions:

Color Dyes

Chemical substances used to impart color to various materials, including textiles, hair, and paper.

Variable Cost

Expenses that vary directly with the level of production or sales, such as raw materials and labor costs.

Electricity Costs

Expenses incurred due to the consumption of electricity in a business's operations.

Kilowatt-Hour

A unit of energy equivalent to one kilowatt of power expended for one hour, used to measure electricity consumption.