George Is Trying to Decide Which of Two Used Cars

question 85

Multiple Choice

George is trying to decide which of two used cars to buy. He test drives each, listening to the radio while he does so. While he is test driving the Honda, his favorite song comes on the radio. George tells his friend, "I know the Toyota is a bit better of a deal, but somehow the Honda just feels better to me." If the reason that the Honda feels better is that George liked the song that he heard while driving it, his decision is being influenced by __________.

• A) misattribution of emotion
• B) central route processing
• C) dissonance reduction
• D) schematic processing

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Definitions:

Effect on Entrepreneurs

The impact that various factors, such as market forces or legislative changes, have on individuals starting or running their own businesses.

Blame-free Environment

A culture or setting where mistakes are viewed as opportunities for learning rather than assigning fault.

Lack of Ability

A deficiency in the skills or competence required to perform specific tasks or jobs.

Fear of Failure

An apprehension or anxiety about not succeeding in a task or goal, which can sometimes inhibit a person's ability to take risks or pursue ambitions.