According to the Authors of Your Text, Advertisers Who Market

question 57

Multiple Choice

According to the authors of your text, advertisers who market such products as deodorants, mouthwashes, and room deodorizers succeed because they __________.

• A) convince consumers that their products are relevant to them
• B) use attractive spokespeople
• C) use fear appeals to activate consumers' subjective norms
• D) use logical appeals to target consumers' health concerns

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Definitions:

Short Run

A period in which at least one input is fixed while others may be varied to adjust output levels.

Long Run

The long run is a period in economics where all factors of production and costs are variable, allowing companies to adjust all inputs.

TVC

Total Variable Cost, which refers to the total of all costs that vary with the level of output in the production of goods or services.

Short Run

In economics, a period in which at least one factor of production is fixed and cannot be changed.