The Logical, Fact-Based Approach Is Used in Advertisements Most Effectively

question 101

Multiple Choice

The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is __________ and __________.

• A) cognitive; the problem the product can solve is important to viewers
• B) cognitive; viewers are likely to be paying attention to the ad
• C) affective; strong arguments for why people should use the product are available
• D) affective; people are motivated to pay attention to the ad

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Definitions:

Ongoing Basis

A term indicating that an action or process is continuous or repeatedly occurs at regular intervals.

Changes Rolled Out

This refers to the implementation or release of new policies, systems, or updates within an organization.

QuickBooks Online

A cloud-based accounting software designed for small to medium-sized businesses to manage sales, expenses, and keep track of daily transactions.

Financial Services

A broad category that includes businesses and activities aimed at managing money, such as banking, investment, insurance, and real estate services.