At the New-Car Dealership, Josh Asks the Salesperson a Number

question 2

Multiple Choice

At the new-car dealership, Josh asks the salesperson a number of questions: "How good is the gas mileage on this model? What does Consumer Reports say about this make and model? Does this car hold its resale value?" The __________ component of Josh's attitude toward the car is most likely to inform his questions.

• A) affective
• B) cognitive
• C) dissonant
• D) behavioral

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Definitions:

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Research Method

A systematic approach to collecting data and analyzing information to increase understanding of a topic or issue.

Empirical Evidence

Information acquired by observation or experimentation that is used to confirm or disprove a hypothesis.

Emotional Reasoning

A cognitive process where a person concludes that their emotional reaction reflects the way things really are, despite contrary evidence.