The Elaboration Likelihood Model Explains Under What Conditions Someone Will

question 13

Multiple Choice

The elaboration likelihood model explains under what conditions someone will __________.

• A) be influenced by what the speech says, and when influence occurs by superficial cues
• B) change their implicit attitude, and when he or she will resist change to the explicit attitude
• C) be persuaded by a subliminal message, and when he or she will resist attitude change
• D) elaborate on a dissonance-evoking situation, and when he or she will resolve dissonance

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Definitions:

Sunk Cost

A past expenditure that cannot be recovered and should not be considered when making future investment decisions.

Nonrefundable

A term used to describe payments or fees that cannot be returned to the payer under most circumstances.

Nontransferable

A characteristic of certain rights or privileges that cannot be legally transferred from one individual or entity to another.

Economic Profit

Economic profit is a measure of performance that includes opportunity costs in addition to traditional accounting profits.