Researchers Systematically Varied the Quality of Persuasive Communications That Advocated

question 181

Multiple Choice

Researchers systematically varied the quality of persuasive communications that advocated comprehensive exams for college students, and also varied the prestige of the communicator. These researchers found that when some students believed that their university was considering such examination, those students used the __________ route to persuasion, and were influenced by the __________.

• A) central; quality of the persuasive arguments
• B) central; prestige of the communicator
• C) peripheral; quality of the persuasive arguments
• D) peripheral; prestige of the communicator

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Definitions:

Mere Exposure Effect

The tendency among humans to prefer things that are familiar to them is a notable psychological behavior.

Reciprocity Norm

A social norm that dictates that we should treat others as they treat us, fostering mutual aid and cooperation.

Ethnic Groups

Communities or populations sharing common cultural traits, ancestry, language, history, and often a shared sense of identity.

Nationalities

are the distinct ethnic, cultural, or national identities that people belong to, often associated with being a citizen of a particular nation.