Researchers Systematically Varied the Quality of Persuasive Communications That Advocated

question 103

Multiple Choice

Researchers systematically varied the quality of persuasive communications that advocated comprehensive exams for college students, and also varied the prestige of the communicator. Further, some student participants were led to believe that such academic reforms might be carried out in the near future, whereas others were led to believe that such reforms wouldn't occur until long after they had already graduated. Those students who believed that the reforms were a long time in coming were more influenced by communicator prestige than by the quality of the persuasive arguments. These findings support the assertion that __________ route to persuasion.

• A) people high in need for cognition use the central
• B) message relevance influences whether people use the central or peripheral
• C) weak arguments are less persuasive when people use the peripheral
• D) strong arguments are less persuasive when people use the central

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Definitions:

Inferior Vena Cava

A large vein that carries deoxygenated blood from the lower and middle body into the heart's right atrium.

Jugular

Relating to the neck or throat, especially with reference to veins that carry blood back to the heart.

Premature Ventricular Contractions (PVCs)

Extra, abnormal heartbeats originating from the ventricles of the heart, which can cause the sensation of a skipped beat or palpitations.

Defibrillator

A medical device used to deliver a therapeutic dose of electrical energy to the heart to treat life-threatening cardiac dysrhythmias, especially ventricular fibrillation and ventricular tachycardia.