Why Would Anyone Want to Use Fear in a Commercial

question 96

Multiple Choice

Why would anyone want to use fear in a commercial?

• A) Advertisers find it increases sales by appealing to cognitively based attitudes.
• B) Advertisers want to grab the attention of the target audience.
• C) Advertisers do not use fear unless mandated by the government.
• D) Scaring people into healthy behaviors is highly effective.

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Definitions:

Gender Roles

Societal norms dictating the behaviors, activities, and attitudes considered appropriate based on one's perceived sex or gender identity.

Observing Models

A learning process where individuals acquire new behaviors, skills, or attitudes by watching others perform them.

Same-sex Parent

A parent who identifies as having a homosexual orientation, raising children in a family structure with another parent of the same sex.

Gender Awareness

The understanding and acknowledgment of the differences in gender and the social roles associated with them.