In "Phone Wars" with MCI, Sprint, and Other Carriers, AT&T

question 157

Multiple Choice

In "phone wars" with MCI, Sprint, and other carriers, AT&T has switched from heart-warming ads that show family members sharing love and support via phone ("It's the next best thing to being there") to ads that focus on long-distance savings. This is most likely because AT&T advertisers have discovered that __________.

• A) phone service is viewed by most consumers as a social identity product
• B) sad or nostalgic moods cause people to process ad contents in a biased way
• C) phone service is viewed by most consumers as a utilitarian product
• D) most consumers do not view long-distance companies as a relevant concern

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Definitions:

Psychological Maladjustment

A condition where an individual’s psychological behavior does not align with the accepted standards, leading to issues in functioning within society or personal discomfort.

Mood Disorders

Psychological disorders characterized by the elevation or lowering of a person's mood, such as depression or bipolar disorder.

Enriched Environments

Settings or conditions that provide increased stimulation through physical, social, and intellectual means, enhancing learning and development.

Educational Enrichment

Programs or practices designed to supplement standard educational curricula to enhance learning and development.