Flipping Through a Magazine and Looking at the Ads, You

question 141

Multiple Choice

Flipping through a magazine and looking at the ads, you notice that they tend to emphasize individuality and self-improvement. Based on research on cultural differences in persuasion, where is this magazine likely to be sold?

• A) Tokyo, Japan
• B) Da Lat, Vietnam
• C) Mumbai, India
• D) Montreal, Canada

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Definitions:

Problem Solving

The process of identifying solutions to specific issues.

Maslow's Hierarchy

A theory of human motivation that suggests people are motivated to fulfill basic needs before moving on to other, more advanced needs, culminating in self-actualization.

Affiliation Motive

The drive to build and maintain positive interpersonal relationships and to be part of a group.

McClelland's Model

A psychological theory of motivation that asserts people are motivated by three primary needs: achievement, affiliation, and power.