According to the Elaboration Likelihood Model in Your Textbook, One

question 191

Multiple Choice

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that __________.

• A) when it is used, people don't try to defend themselves against the influence
• B) it increases the frequency of exposure to ads
• C) it makes the source appear more credible
• D) it makes the source appear more likeable

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Definitions:

M1

M1 is a category of the money supply that includes all physical money like coins and currency, as well as demand deposits and other liquid assets held by the central bank.

M2

A measure of the money supply that includes all elements of M1 (such as cash and checking deposits) plus "near money" like savings deposits, money market securities, and other time deposits, which are less liquid and not as easily converted to physical cash.

Depositors

Individuals or entities that place their money in a bank for safekeeping and earn interest over time.

M1 Money Supply

A measure of the money supply that includes all physical money such as coins and currency, as well as demand deposits and other liquid assets held by the public.