Imagine You Want to Change Someone's Attitude on What Car

question 159

Essay

Imagine you want to change someone's attitude on what car to purchase. Describe how you would form your arguments if you wanted to use central routes of persuasion. Then describe how you could form your arguments using peripheral routes of persuasion. Which type of persuasion would lead to long-lasting attitude change?

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Definitions:

Thoracic Nerves

Nerves originating from the thoracic region of the spinal cord, involved in controlling the muscles and sensation in the chest, abdomen, and parts of the back.

Filum Terminale

A slender filament of connective tissue that extends from the bottom of the spinal cord and anchors it within the vertebral column.

Conus Medullaris

The tapered, lower end of the spinal cord, found at the level of the first and second lumbar vertebrae.

Cerebrum

The largest part of the brain, responsible for voluntary activities, intelligence, memory, and personality.