Assume That in Experiments Conducted by Aronson and His Colleagues

question 49

Multiple Choice

Assume that in experiments conducted by Aronson and his colleagues, Sally was randomly assigned to write and deliver a pro-condom speech, to be shown to high school students. She also listed all the times she found it awkward or impossible to use condoms in her sexual encounters. After completing these tasks, Sally reduced her dissonance by reporting a greater willingness to use condoms in her future sexual activities. Why?

• A) She was embarrassed by the tasks and wanted to please the experimenters.
• B) She felt like a hypocrite and changed her attitude to reduce the dissonance.
• C) She changed her attitude to convince the experimenters to destroy her videotape.
• D) She felt like a hypocrite and maintained her attitude to maintain dissonance.

Understand the importance and application of focusing on existing customers in growth strategies.

Differentiate between growth strategies based on target markets and product offerings.

Understand the core concept of marketing as a process of creating value and establishing relationships.

Recognize the importance of consumer needs and wants in the marketing process.

---

Definitions:

Product Development

The complete process of bringing a new product or service to market, from initial concept through design, manufacturing, and launch.

Market Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.

Prospective Buyers

Individuals or entities showing interest in purchasing a product or service, being considered potential customers by sellers.

Marketing Action

Any strategy or activity undertaken by a company to promote its products or services and achieve its marketing objectives.