Which Person Is NOT Making a Downward Social Comparison

question 3

Multiple Choice

Which person is NOT making a downward social comparison?

• A) Alan, who lost one leg in an accident, comparing himself to the driver, who was killed
• B) David, who loses his job but gets a severance package with six months' salary, comparing himself to a colleague at another company who lost his job and received three months' severance
• C) Steven, who compares his driving skills today with those that he had when he was in high school
• D) Marty, who compares his coordination after contracting multiple sclerosis with that which he had before the disease

Understand the role of the scientific process in entrepreneurial experimentation.

Understand the different categories of customers according to Everett Rogers' technology adoption life cycle and their characteristics.

Grasp the overall goal and importance of the technology adoption cycle in marketing and product development.

Learn strategies for successfully crossing the "chasm" in the technology adoption life cycle.

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