Consider Information from the Authors of Your Text About the Availability

question 51

Multiple Choice

Consider information from the authors of your text about the availability heuristic. If you wanted to improve customer satisfaction survey ratings for your company, which of the following would you ask customers in terms of their suggestions for improvement?

• A) Don't ask them for any criticisms or suggestions for improvement
• B) Ask them to list their biggest criticism/suggestion
• C) Ask them to list as many as they can
• D) Ask them to list ten criticisms/suggestions

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Definitions:

Legal Authority

The lawful right given to an individual or body to make decisions, to command, or to judge matters according to law.

Manufacturer

A company or individual that makes goods for sale, typically involving large-scale production using machinery.

Marketing Channel

Pathways or routes through which goods and services travel from the producer or manufacturer to the end consumer, possibly including intermediaries.

Product

An item or service created through a process and available for exchange or sale to satisfy a need or want.