According to the Authors of Your Text, When People Use

question 141

Multiple Choice

According to the authors of your text, when people use automatic thinking, they tend to size up new situations __________.

• A) slowly and inaccurately
• B) quickly and inaccurately
• C) slowly and accurately
• D) quickly and accurately

---

Definitions:

Return on Sales

A measure of a company's profitability that calculates how much of a company's sales are converted to net income.

Gross Profit Rate

A financial metric that shows the proportion of money left from revenues after accounting for the cost of goods sold.

Rate of Return on Total Assets

A financial ratio that measures the efficiency of a company's use of its assets in generating profit, calculated by dividing net income by total assets.

Rate of Return on Common Stockholders' Equity

A measure of the profitability relative to the shareholders' equity, demonstrating how efficiently equity is used to generate profits.