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Researchers asked some participants to think of six times they had behaved assertively and asked other participants to think of twelve times they had behaved assertively, and then asked all participants to rate how assertive they thought they really were. Participants who tried to generate six examples of assertive behaviors rated themselves as more assertive than did participants who tried to generate twelve examples. Why? Schwarz suggests that participants __________.
Oligopoly
A market structure characterized by a small number of firms controlling a large majority of the market share.
Quantity Effect
The impact on total revenue when the quantity sold changes while the price remains the same.
Marginal Cost
The increased expenditure resulting from making an additional unit of a product or service.
Oligopoly
A market structure characterized by a small number of firms that have significant market power, leading to limited competition.
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