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According to the intrinsic audience interest theory, which of the following features of an issue increases audience interest in the issue?
Business Plan
A formal document detailing the goals, strategies, financial forecasts, and operational structure of a business.
Customer Segments
Customer Segments refer to the practice of dividing a company's target market into distinct groups of customers that share similar characteristics, to tailor marketing strategies and products to meet their specific needs.
Small Business Owner
An individual who owns and operates a company that is typically characterized by a small number of employees and relatively low volume of sales.
Business Plan
A formal written document that describes in detail how a business, usually a new one, is going to achieve its goals.
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